APA Style

Philip Kotler, Gary Armstrong. (2012). Principles of Marketing (12th Edition). : Pearson Education Limited.

Chicago Style

Philip Kotler, Gary Armstrong. Principles of Marketing. 12th Edition : Pearson Education Limited, 2012. Text.

MLA Style

Philip Kotler, Gary Armstrong. Principles of Marketing. 12th Edition : Pearson Education Limited, 2012. Text.

Turabian Style

Philip Kotler, Gary Armstrong. Principles of Marketing. 12th Edition : Pearson Education Limited, 2012. Print.